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With more than 20 years of experience, I have written for a wide variety of audiences and objectives.

Before launching Cvetan Communications in September 2000, I managed the marketing communications department and served as media spokesperson for a Pittsburgh-based health care system. Operating 10 diversified business units, South Hills Health System served 40 communities and employed nearly 3,000 people.

You name it; I have probably written it. Newsletters, brochures, websites, white papers, executive memos and speeches, direct mail packages, sales letters, magazine articles, training scripts, op-ed pieces, special event collaterals, press releases (with media relations follow-up) and once (so far), a rap song parody for a sales trainer.

I serve on the board of the International Association of Business Communicators (IABC) Pittsburgh chapter, planning programs as co-vp of professional development. In past years I served as co-president, vp of membership and co-chair of the Golden Triangle Awards Committee.

I graduated summa cum laude from Carlow University with a dual major in English and writing. However, I received some of my best training in persuasive communication as an eight-year volunteer and trainer for CONTACT Pittsburgh, a crisis and suicide hotline.

In 2005, I co-founded an animal advocacy and education group focused on domestic rabbits. The Pittsburgh House Rabbit Club, which I continue to lead, has earned extensive broadcast and print media coverage. The group has produced hundreds of programs designed to help people more effectively care for—and communicate with—rabbits.