
Corporate
communications. Business-to-business. Business-to-consumer. Nonprofit. Whatever your role and whomever your audience, I can help
you to reach them with writing that translates complex data into clear
language that educates and motivates.
A few
notable projects include:
- Merger-related
communications for BNY Mellon—Wrote
memos, scripts and training materials to explain complex compensation
changes to 42,000+ employees at new company.
- Package
education materials for alli weight loss drug—Worked with Thoughtform (formerly Agnew Moyer Smith) to
write conversational, educational booklet for inclusion in packaging for
national launch of GlaxoSmithKline weight loss drug alli.
- Inaugural
brochure for Fred Rogers Center for Early Learning and Children’s Media—Wrote brochure for funders and other stake-holders
promoting the mission and goals of this center of excellence started by
Fred Rogers to unite the best thinking in early education and media.
- Annual
report for UPMC—Key member of the writing
team that produced the first official annual report for this $5 billion
organization encompassing 19 hospitals.
- Malcolm
S. Baldrige Award application for UPMC Presbyterian Shadyside—Partnered with a consultant to interview 20+ executives
and other representatives and write this highly complex 60-page document
within a six-week time frame (typical minimum time frame is six
months).
- Case
studies for Joseph M. Katz Graduate School of Business Institute for
Entrepreneurial Excellence—Interviewed
leaders of companies such as TRACO, Berner International and PorTec
Rail and wrote concise case studies for use in fundraising publication.
- Website
for Same Page IT Consulting (samepageitconsulting.com)—Transformed copy from technical jargon into text that
reflects owner’s high energy and warmth.
- Magnet
Recognition application for UPMC St. Margaret Hospital—Edited 400-page application collected from disparate
sources to correct grammar and make language conform to a consistent
organizational tone throughout.
- Proposals
submitted by Booz Allen Hamilton for government RFPs—Partnered with Ohio-based Dragonfly Editorial to edit large
proposals to ensure adherence to strict style guidelines.
- Report
detailing community impact of major highway project—Proofread 265-page study for Olszak Management Consulting
to correct all inconsistencies in names, titles, word choices and
abbreviations throughout the body text and 100+ charts and tables.
- Gardener’s
Eye service and store launch—Wrote
press releases and worked with editors and producers to gain significant
media coverage for upscale design service and launch of retail store.
- Union
of Concerned Scientists global warming report release—Secured coverage in several western Pennsylvania news
markets for Boston-based agency’s Pittsburgh news conference.
- Think,
Inc., eyeglass lens promotion—Worked as
part of agency team to place articles in national driving-related
consumer and trade publications for new lens technology.